Every year The Talent Business runs an event to connect 20 of the best new advertising teams in the world with London’s top ECDs. This year we were invited to design the event.

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WHAT IF we could find out where creativity really comes from. Taking inspiration from the medical world, we looked under the skin of creatives to find the brains, guts and hearts that are the source of all advertising. We wanted to do it for real, so we took creatives from our agency to Harley street to be put through an MRI scanner. We then giclee printed the beautiful recoloured scans to produce a suite of invites, posters and a book of the students' work. 

 

The biggest compliment of the designs was that half of the posters were stolen from the event.

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A project done for free which won a Silver in the design category at the UK's Creative Circle Awards.