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Depzman
Life Cut Short
In 2022, knife crime reached a record high since data began 76 years ago. Anti-knife messages don’t get through to young people because they talk at them,
not to them.
WHAT IF a brave anti-knife campaigner used deepfake technology to bring back an inspiring young rapper who was killed by a knife - her son. Through music, Depzman delivered an anti-knife message in a way that young people would listen to.
Shot and Directed under our directing alias BRIGHTNIGHT.
Music Video
Case Study
Rory on the BBC One Show with Alison Cope
Double page spread in The Sun
Teaser OOH
Launched on high profile OOH spots in the city he was from - Birmingham
Radio & Streaming
The written track launched on all streaming platforms and BBC Radio.
Selected Awards
This campaign has picked up at the following shows.
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