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London Sport
More Ball Games
"No Ball Games" signs have been hanging over Londoners since the 1970s. There are over 7,000 of them across London, often in the most deprived areas. New data suggests each sign prevents 80 kids from playing sport.
WHAT IF by simply adding basketball hoops to the signs we transformed them into invitations to play getting young Brits engaged in sport and physical activity.
Launch Trailer Directed by BRIGHTNIGHT
Each sign became a contract signed by counsellors, MP's and London Sport to make these hoops protected playzones.
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