Xbox

In the run up to the Euros and the World Cup, Xbox signed a new FA Football and E-Sports sponsorship under the ‘Power Your Dreams’ platform. They wanted to demonstrate the determination that gets you to the top. But it can be hard to see the struggle when you look at the finished article. 

WHAT IF rather than celebrating the end of the dream, we celebrated the start. We asked six England International players to tell us their story before they became stars, getting them to talk about where their dreams began, their struggles and the people who helped them. Then we turned each story into a mural and gifted them to the schools, towns and football clubs that they came from, to inspire the next generation.

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We also created 2 digital NFT murals for the official England Fifa team. The money raised was donated to grassroots football clubs.